Use of Digital Finance Platforms for Personal Finance Management in Rural China

This study examined the antecedents and consequences of use digital finance platforms to manage personal rural people in China. The conceptual framework was developed from integration Unified Theory Acceptance Use Technology, DeLone McLean Model Information Systems Success, perceived risk. employed a quantitative approach using questionnaire survey. A total 403 valid responses were collected multi-stage sampling design. Data analyzed Partial Least Squares Structural Equation Modeling technique with R plspm package. revealed that performance expectancy, effort facilitating conditions, risk significantly influence among China, which then lead user satisfaction net benefits. research contributed technology adoption literature context people. For practice, findings important development solid ecosystem.